You must have heard the term “Integrated Marketing”. People can come and talk about it for hours in conferences and seminars but what it actually means?

Ufone is not far behind when it comes to marketing and hammering its brand into the minds of the consumers, although it is probably not as annoying as others are with their lenghty advertisements and the latest "INNOVATION" of selling their service by singing and dancing.

The other day, I was passing through Jail Road, when I saw this Haier billboard. On the first look, I thought there was something wrong with there. Putting a Chinese face for targeting Pakistani audience. But later I realized the essence of the campaign and I say "TWO THUMBS FOR HAIER". There is a lot to learn from this.

I just noticed that Google has become greedy and biased in the application of its ad serving system Google Ads.

Google Ads follow two prime models, Search Advertising on Google Search and other partner search networks and Content Advertising that serves ads to content partner websites like Google Mail and this one BuzzVines.

Saw this billboard on my way to office today and thought if this sort of marketing is ethical. So here I am going to put this question across to all of you. Let's have your views on it.

Just watched the Ali G Show. Am a die hard fan of this Sacha guy!

And then what did I watch? Something even funnier.

There was this advertisement running on the television of GFC fan and you know what happens in it. Oh God, it was so funny!

I watched a very interesting advertising campaign of Nestle Everyday milk powder. I m still confused who is the targeted audiance of this advertising campaign ?

Either they are educating the people on how to express emotions or ..... 

A wake-up call for advertisers looking to market their products to their desired target audience. The traditional advertising mediums are losing their grip on audience.

OK, here is what I have seen recently on different billboards across Lahore. I'm sure they will be placed in other cities of Pakistan also, as I am talking about a national player here.