(Lahore, Pakistan April 23, 2008): Pakistani film star Reema has signed up as Wateen’s Brand Ambassador. Speaking with journalists on the 21st of April, Reema said that her name is synonymous with quality, which is why she has agreed to represent a brand such as Wateen. “I am excited to be working with a brand that is so significant for Pakistan’s progress and future. That is why I have agreed to come on board.” commented Reema.

“Reema is loved by millions of fans around the world. She has a tremendous fan following and greatly admired for her dedication. We feel that her charisma and commitment best represent Wateen. Together, Reema and Wateen will continue to bring people closer.” says Tariq Malik, CEO of Wateen.

The Announcement Ceremony, which was well received by the press and media, was hosted by Athar Jamal, GM Marketing, Rabiya Riaz, Marketing Head Corporate, and Amer Riaz, Marketing Head Consumer, along with the rest of the marketing team.