Google and Publicis to join hands
submitted 7 months 14 days 10 hours ago by: razorfish : 2 commentsGoogle and Publicis have agreed to work together towards developing news products in a vow to better services their clients.
They have announced the collaboration, which will also include exchange of employees of both companies, in a recent meeting of the heads of the two companies at the Paris HQ of Publicis.
Mr. Maurice Levy (Chairman-CEO Publicis) said the goal is to create a "triple-win" -- not just a win-win -- situation. "Our clients win, the platform Google wins and the ad industry/Publicis wins. We're bringing Google our knowledge of advertising communications, consumers and client needs. They're bringing us knowledge of technology and the world of the web."
The joint team as a result of Google-Publicis collaboration will work under David Kenny, Chairman-CEO of Digitas (a company acquired by Publicis an year ago) and two Google executives, Tim Armstrong, President Advertising and Commerce (North America) and Penry Price, Director of North American Sales.
Comments
What does this mean...?
What will happen now....? Does this collaboration mean anything to common people like me...?
It's just a warning to be at guard. These giants are maknig sure that we commoners are bombarded with advertisements no matter where we are and what we do.
I am waiting for the technology by virtue of which, these CORPORATES will find a way to show us ads of their clients in our dreams. And mind you, the way they are going, that time is bound to come !