A wake-up call for advertisers looking to market their products to their desired target audience. The traditional advertising mediums are losing their grip on audience.

A study has revealed that Internet ads work more affectively than TV ads. The study conducted over a period of 1 year by SIMMONS, a media consultancy firm has shown that "Internet video watchers are 47 percent more engaged by the advertising they watched than were traditional TV viewers".

Is there a lesson to learn for Pakistani companies that are still focusing on spending their marketing budgets on Television?